One persistent myth in SEO refuses to die: the idea that only a single backlink from a media outlet is valuable. Let’s put that to rest and explore why publishing multiple articles on the same platform can be a game-changer for your strategy:
- Relevance is key: If the site aligns with your topic, it’s a goldmine for your content.
- It’s natural: When a site consistently features content related to your niche, it mirrors organic engagement—and Google loves authenticity.
- Boost visibility: Regular publications help push your articles closer to the top of the platform’s pagination, keeping you just a few clicks from the homepage 🚀.
- Keyword targeting: Multiple articles allow you to diversify landing pages and keywords, expanding your reach.
And let’s face it: at year-end, when the scramble for relevant media intensifies, why waste time hunting for new platforms? Revisit the media that already knows and trusts your work.
The moral of the story? If you are able to get establish a good relationship with a webmaster, use it more than once – even 5 guest posts are not too much. We have seen positive SEO benefits of repeated guest posting from one publication many times.
