Link building for Casino Gambling

Casino links are really hard to get… but not for us

Paid ads are not an option

The most effective PPC advertising is through Google Ads. However, at present, this option is off the table for 99.9% of you. Many businesses require a license (even for affiliates), and the cost per click for keywords like "online casino" can exceed 30 EUR. That’s why, for many in the casino gambling sector, link building is the only viable option.

High competition.

The greater the profit potential, the tougher the competition. We know how to help you beat yours. We've been doing SEO since 2008, and we've become true experts.

Beware of toxic links.

We’ve seen it many times—a website suddenly "dies," disappearing from Google search results. It's always due to bad link building, specifically toxic links. Be careful with SEO agencies, as they're often to blame.

Securing high-quality backlinks for casino and gambling-related websites is one of the most challenging tasks in digital marketing. Many webmasters actively avoid these niches due to the stigma and legal restrictions, making it even harder to find legitimate placements. Here’s what sets our link-building services apart:

  1. Access to Hard-to-Reach Sites: Casino-related niches are often blacklisted or restricted by many reputable platforms. We have developed relationships with webmasters who accept these links without compromising quality.

  2. Prevention of Common Webmaster Tactics: Many webmasters engage in shady practices like:

    • Deleting posts after a few weeks or months.
    • Hiding posts in obscure categories where traffic is minimal.
    • Setting links as nofollow or sponsored without notice.
    • Indexing issues, where posts are live but never appear in search engines. We ensure every link we build is properly indexed, visible, and maintained over time to deliver maximum SEO impact.
  3. Transparency and Long-Term Value: We don’t settle for temporary or low-value links. Every placement we secure is transparent, with clear link attributes (dofollow when agreed), no hidden categories, and a guaranteed minimum post visibility period.

By working with us, you’re partnering with a team that understands the industry’s unique challenges and proactively navigates them to ensure sustainable link equity and ranking power for your gambling business.

Truly quality Link Building

We’ve managed to get our clients to the top in the most competitive industry in the world—iGaming—and we can do the same for you…

Link Building in a Nutshell

Don’t buy cheap links, avoid PBNs, and don’t spam… These methods will bring you toxic links that can bury your business forever. SEO services from Play Europe mean relevant, high-quality backlinks for your casino and gambling business.

 

White hat link building is the only right technique for acquiring backlinks. The result? Top positions in Google search.

Practical advice for your business

Are you interested in dominating your segment?

Arrange a consultation